Interview with GG Alcock, Marketer, Author, Entrepreneur & Speaker

The interview with GG Alcock, a marketer, author, entrepreneur, and lecturer, was one of the most anticipated talks at the Amstel the Entrepreneur event.

Alcock, who has a wealth of expertise in both marketing and entrepreneurship, had a lot of valuable insights to share with the top 12 finalists. During the interview, Alcock stressed the importance of knowing your market and consumers, as well as being willing to change your business model to meet their needs.

He also stressed the significance of developing a powerful brand identity and being consistent in your messaging and marketing efforts. But perhaps Alcock’s most remarkable quality was his fluency in isiZulu.

Alcock is well-versed in the needs and preferences of the Zulu-speaking people, having lived and worked extensively in rural South Africa. He has even written a book in isiZulu.

Overall, the interview with GG Alcock was an intriguing and enlightening experience, and we’re grateful for the chance to hear from such an experienced and knowledgeable entrepreneur.

We’re excited to see how the top 12 finalists implement Alcock’s advice to their own businesses.