TRACE Awards Tour: Interview with Nthabiseng Motsoeneng
Step into the visionary world of Nthabiseng Motsoeneng, the Marketing Director for Pernod Ricard South Africa and Sub-Saharan Africa, in this captivating interview.
Get insights into how Pernod Ricard leverages brands like Martell Blue Swift and Bel Air to celebrate and amplify African talent in music and urban culture.
A Conversation with Nthabiseng Motsoeneng
In her role, Motsoeneng focuses on reshaping narratives around African talent, especially in the sectors of music and urban culture.
Learn how brands like Martell Blue Swift, whose global ambassador is the internationally acclaimed Davido, align with core values like challenging conventions and fostering collaborations.
Key Highlights
- The role of Martell Blue Swift and Bel Air in highlighting African talent
- Davido’s resonance with Martell Blue Swift’s core values
- The “new tradition” as celebrated by Bel Air
- A glimpse into the first Trace Award and its objective to spotlight local nominees
- Pernod Ricard’s commitment to amplifying African narratives globally