Interview with Taneale van der Merwe: The Face Behind Martell, G.H. Mumm & Avion

Taneale van der Merwe, the Brand Ambassador for Martell, G.H. Mumm, and Avion in South Africa, takes center stage at the Fourways Altitude Beach event in Manila.

We delve into her role in event planning, the synergy between liquor and music industries, and her diplomatic views on the nominees at the TRACE Awards Tour.

Key Takeaways

• Taneale van der Merwe, the Brand Ambassador for Martell, G.H. Mumm, and Avion in South Africa, elucidates her pivotal role in the event’s decor and presentation, particularly focusing on Martell Blue Swift, a VSOP cognac
• The event serves as part of the Trace Tour Awards, which highlights Afro-musicians and the burgeoning hip-hop scene in South Africa. Taneale van der Merwe discusses how this partnership is aligned with Martell’s global and local brand strategies
• Sponsorship stands as a critical element for the event’s triumph. Taneale van der Merwe emphasizes the necessity of delivering a premium experience to the guests
• Addressing the symbiotic relationship between the liquor and music industries, van der Merwe asserts that these two sectors go “hand in hand”
• While many are eager to know her favorite artist among the nominees, van der Merwe opts for diplomacy, stating that each nominee has made valuable contributions, making them all “winners at the end of the day”