Dua Lipa serves up the Palermo sweet life

PUMA continues its ongoing celebration of the classic Palermo sneaker.

For the latest chapter of the first-ever Palermo campaign, Dua Lipa and PUMA set the table for a special dinner party in a historic Italian villa. The Palermo is the guest of honour, pictured in a backdrop of fresco artworks and fresh produce.

Photographed by Francesco Nazardo, mixing playful and candid visuals, the images showcase the Palermo as a white tablecloth aperitivo, arriving in a range of new and vibrant colourways.

Dua Lipa dons the timeless low-top, featuring a signature tag on the upper, a T-toe construction, and the classic gum outsole. The global star styles the sneaker with oversized sportswear, jeans, and team-coloured tricots, channelling a modern terrace aesthetic.

“Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The versatile and striking new colourways can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style,” says Dua Lipa.

The Palermo was originally part of a series of PUMA sneakers that toasted to some of Europe’s most famous capitals, including London, Oslo, and many more.

The PUMA Palermo, priced at R1799, is now available in these 4 new colourways Pink Delight-PUMA Green, Vine-Clementine, White Vapor-Grey Gum and Black Vapor-Grey Gum from PUMA.com, PUMA Retail stores, Al Capone, Sportscene and Shesha.