Absa RUN YOUR CITY Series and Chery South Africa expand partnership in 2024

Celebrating two years of dynamic collaboration, Chery South Africa and the Absa RUN YOUR CITY Series proudly announce a strengthened partnership for 2024. 

Coinciding with the second-anniversary milestone since Chery’s relaunch in South Africa, this renewed commitment reflects the success and shared vision that have defined the union between Chery and the acclaimed road running series. 

“Chery South Africa’s steadfast support over the past two years has played a pivotal role in the success of the Absa RUN YOUR CITY Series,” says Michael Meyer, Managing Director of Stillwater Sports and Series Founder.

“Their unwavering commitment to excellence and a shared vision for promoting a healthy and active lifestyle seamlessly align with the essence of the series. We are delighted to announce the renewal of this successful partnership for 2024. With their continued support, we are dedicated to enhancing the athlete experience across all five Absa RUN YOUR CITY Series events in the upcoming year. While we won’t divulge all the details just yet, participants can anticipate a host of exciting initiatives, courtesy of Chery South Africa, in the upcoming season.”

“In addition to celebrating two prosperous years in South Africa, Chery is thrilled to reflect on the success of our two-year partnership with the Absa RUN YOUR CITY Series,” says Mr. Tony Liu, Executive Deputy GM of Chery South Africa.

“Our collaboration with the Series is a key highlight that has contributed to our brand’s resonance within the active community. This collaboration has not only strengthened our presence in the market but also emphasized our dedication to promoting wellness and community engagement. We are excited to extend this valued partnership into 2024, as it allows us to continue promoting a healthy and active lifestyle while showcasing Chery’s commitment to excellence in the automotive industry.”

Chery South Africa will continue to serve as the Official Vehicle Partner in 2024, further solidifying their commitment to the success and excellence of this prestigious series which boasts world-class events in Gqeberha, Cape Town, Durban, Tshwane and Johannesburg.  Under this renewed agreement, Chery remains committed to ongoing innovation, mirroring the success seen in their best-in-class vehicles.

The partnership aims to enhance participant experiences at each event, introducing exciting elements that prioritize customer and dealer satisfaction. 

EVENT INFORMATION: 2024 Absa RUN YOUR CITY Series

PHOTO CREDIT: Tobias Ginsberg