PUMA and KidSuper’s New Collaboration Is All About the Funny Business

PUMA and KidSuper reprise their partnership with a new footwear, apparel, and accessories collection. 

Created through the lens of football, the collection takes its inspiration from PUMA’s heritage of athletics, bringing pastel colourways, specially designed patterns, and modern aesthetics into the form and function of sportswear. 

Warm-up gear like the Cellerator Track Pants and Cellerator Track Jacket are both adorned with a stylized take on PUMA’s leaping cat logo, complemented by outerwear like the MMQ Jacket that is covered with custom mosaic patterns. Bespoke “KidSuper Academy” graphics appear on essentials like the Graphic Tee and Crewneck, while the Trapper Hat and Gloves add to the collection’s individual character. 

KidSuper’s takes on the Easy Rider carry over the rippling lines and colour tones, with mixed materials including mesh and suede lending the collaborative footwear a deconstructed feel.

To launch the collection, PUMA and Colm Dillane, better known as KidSuper, hosted a live comedy extravaganza in New York City, bringing in a roster of standup stars. Held at Harlem’s famous The Apollo Theatre on 9 September 2024, the comedy show was accompanied by episode two of SCRAM!, a limited animated series that debuted in 2020. The sophomore episode includes PUMA ambassadors Jack Grealish, Lamelo Ball, and Neymar Jr., as well as Westside Gunn, Thierry Henry, and Usain Bolt. 

The collection’s campaign is guided by the coming-of-age motifs portrayed in SCRAM!, depicting the disparate cliques of New York City coming together to showcase the latest PUMA x KidSuper drop.

Following the live comedy show the PUMA x KidSuper collection will be available starting 21 September on PUMA.com, PUMA Retail stores, Archive, Shelflife and Al Capone.