Level Up Your Fit with the new PUMA x Squid Game Collection

PUMA introduces its second collection inspired by Netflix’s Squid Game, the secret, high-stakes contest at the heart of the award-winning series.

Inspired by the exhilarating moments, lore, as well as the ruthless competition of Squid Game, this new collaborative range centres around the anticipated third season, featuring a fresh lineup of games including Jump Rope, Hide and Seek, and of course, the final Squid Game. For their second collection, PUMA and Squid Game bring these new games to life through a range of limited-edition apparel, footwear, and accessories.

PUMA’s legacy of sportswear is interpreted through a streetwear lens, with details and accents inspired by Squid Game. The collection’s Relaxed Football Jersey and Relaxed Shorts feature an abstract all-over print, with a PUMA x Squid Game logo lockup and geometric graphics nodding to the show’s ominous masked henchmen. The accompanying Graphic T-Shirt channels the infamous green tracksuits worn by Squid Game contestants, featuring a specially designed graphic on the chest. Accessories continue the narrative, with the Waist Bag featuring a hangtag of Chul-su, a doll-like figurine who is set to appear in season three.

For footwear, PUMA reworks the low-profile Palermo and the Easy Rider, each arriving with rich details and logo touches on the tongue to acknowledge elements from the show. The Easy Rider comes with an asymmetrical red-green design and a special Chul-su hangtag, while the Palermo is outfitted with frenzied contrast stitching across the upper, as well as distinctive lace jewels, and a key-shaped hangtag. 

The PUMA x Squid Game collection is available from 10 July 2025 at PUMA.com, PUMA retail stores, Superbalist and Sneaker District.