Stylin Dredz Creative Conquerors Continues To Open Up The Industry For Young Talent
Birthed in 2018, Stylin Dredz Creative Conquerors has been an ode to the individuals who live outside of societal norms and expectations, carving a path...
PUMA unveils Deviate Nitro 3 and Deviate Nitro Elite 3
Deviate means to do things differently. To not accept normal standards. To challenge the status quo. Deviate inspires you to not just go beyond your...
PUMA x LMC revive the ’80s tennis silhouette GV Special
Making its return from PUMA’s storied archive, the reissued 2024 GV Special receives a collaborative touch-up from Seoul-based Lost Management Cities. Remixing the ‘80s tennis...
A classic rewritten PUMA takes easy rider from the tracks to the streets
A retro running silhouette that truly embodies a classic era of footwear design, the iconic Easy Rider touches down for the new season. Rooted in...
Skepta and PUMA drop hotly anticipated Skope Forever sneaker and First Full Collection
Skepta’s unequalled style and cultural influence collide with PUMA’s rich heritage of sportswear design, creating a ground-breaking collection characterised by its distinct shapes, unique details...
PUMA x Paloma Spain genderless collection
PUMA introduces an all-new genderless collection in collaboration with Palomo Spain, a celebration of queer identities, '80s athletic culture, and the glitz of '70s roller...
Mercedes F1 Team, Mad Dog Jones and PUMA collaborate on premium collection
Global sports company PUMA together with Mercedes-AMG PETRONAS Formula One Team launch a groundbreaking collection by Mad Dog Jones that blends style, performance and motorsport....
Sta-Sof- Fro takes on Soweto Fashion Week 2024
As a brand Sta-Sof-Fro has been synonymous with haircare and has, over the years, developed and evolved in the space of women’s interests across the...
Rihanna and A$AP Rocky at PUMA pop-up in Miami
A$AP Rocky and PUMA debuted his latest motorsport-inspired collection of footwear, apparel, and accessories at a Pop-Up Shop on May 4th in Miami. Hosted at...
Rubicon unveils timeless elegance – a celebration of glamour with new collection
After unveiling their newest collection designed to infuse relaxation, sophistication, and elegance into the fashion landscape at South African Fashion Week Spring Summer 2024, Rubicon...