adidas announced as Official Technical Sponsor for SAFA
The South African Football Association (SAFA) and adidas are proud to announce a landmark three-year partnership that will see the global sports brand become the...
PUMA and Manchester City team up with EA Sports FC 26
Global sports company PUMA, EA SPORTS FC and Manchester City have today launched a special-edition football kit and lifestyle collection featuring a custom NFC chip...
10bet SA Brings Fans Closer to the Game with Exclusive Experience and Bafana Megaways Launch
It wasn’t just South Africa vs Rwanda that made this crucial World Cup qualifier unforgettable – 10bet South Africa, the official betting partner of Bafana...
Edwin van der Sar kicks offs Rhiza Babuyile’s state of the art courts
Edwin van der Sar, former Manchester United and Dutch national goalkeeper, took penalties against local children on Wednesday as the first of two new state-of-the-art...
Mai Institute extends Women’s Month celebrations with support for Durban Grannies FC’s Cape Town triumph
As South Africa continues to honour the power of women beyond August’s Women’s Month, the Muholi Art Institute (MAI) proudly steps onto the pitch to back the...
adidas unveils ‘Trionda’ – The Official Match Ball of the FIFA World Cup26™
Today, adidas reveals TRIONDA – the Official Match Ball for the FIFA World Cup26™ - kicking off the countdown to football’s biggest international tournament. TRIONDA...
URC and Castle Lager join forces to elevate the South African fan experience
Rugby is tough. It’s relentless. And it brings people together like nothing else. That’s why the URC is proud to team up with Castle Lager...
How purpose-driven partnerships win fans and build legacy
In today’s crowded marketplace, brands are constantly seeking authentic ways to connect with consumers beyond traditional advertising. The most effective strategy isn't about simply buying...
Feel the pulse of Jozi at the 2025 Absa RUN YOUR CITY SERIES season finale on National Heritage Day
Following unforgettable, sold-out events in Gqeberha, Cape Town, Durban and Tshwane, the 2025 Absa RUN YOUR CITY SERIES season finale will take place in Jozi...
History in the Making: What does it mean for Women’s Rugby in South Africa?
The 2025 Women’s Rugby World Cup in England has already broken records. More than 375,000 tickets have been sold, triple the 2022 figures, and the...