PUT ON A SHOW: PUMA Launches Showtime Pack with FUTURE, ULTRA & KING

Global sports brand PUMA has today revealed the new SHOWTIME PACK – a bold new collection of football boots designed for players who are about to take on the world’s biggest competition, on the world’s biggest stage.

Inspired by the iconic TRICKS PACKS of 2014 and 2016 — the collection that made PUMA the brand that put mismatched, two-coloured boots on the map first — the SHOWTIME PACK brings the same bold, expressive energy back to football’s biggest stage across FUTURE, ULTRA, and KING. Loud, fearless, and impossible to ignore, the collection is built for a new generation of players ready to steal the spotlight every time they step onto the pitch.

Football has never been more expressive, more creative, or more entertaining. The SHOWTIME PACK was designed with exactly that energy in mind – combining standout visuals with performance technologies engineered for the modern game.

Dominique Gathier, PUMA VP Teamsport, said: “The SHOWTIME PACK is all about self-expression and the confidence to perform at your absolute best on the biggest of stages. Football’s biggest moments belong to players who show up when it matters, and this collection was designed to reflect that mentality both visually and technically. From creativity and control to speed and precision, every boot in the pack is built for players ready to put on a show.”

Leading the collection is the FUTURE 9 ULTIMATE, built for playmakers who change games with creativity and instinct. The reengineered FUZIONFIT upper adapts like a second skin, while targeted 3D grip zones and GripControl Pro enhance touch and control in every moment. Underfoot, the FLEXGILITY outsole delivers agile 360-degree movement for players who thrive when the pressure is highest.

For players built on speed, the ULTRA 6 ULTIMATE returns with an updated engineered mesh upper and PUMA’s SPEEDSYSTEM outsole for explosive acceleration, combined with the FastTrax stud design for multidirectional traction. Built for those who thrive under the brightest lights, it’s designed to deliver when every second and every sprint matters.

Completing the pack is the KING 20 ULTIMATE, a modern evolution of one of football’s most iconic boots. The super-soft TOTALTOUCH+ upper delivers exceptional touch and control, while laser-cut grip zones and a lightweight PEBA outsole help players dictate the game with confidence and precision. Twenty generations in, KING remains timeless while continuing to evolve for the modern era.

The SHOWTIME PACK will be worn on pitch by some of football’s biggest names, including Neymar JR, Christian Pulisic, Kai Havertz, Cody Gakpo and Morgan Rogers. Local stars include Teboho Mokoena, Themba Zwane, Iqraam Rayners, Patrick Maswanganyi and Sailor Mudau.

The SHOWTIME PACK is one chapter in a broader 2026 story. SHOWTIME debuted on the track before the pitch, PUMA introduced the name in running earlier this year, ahead of any other brand. PUMA is unifying its brand across sport with one bold colour direction — the same vibrant palette crossing from the pitch to the track, the court, and the course. From elite runners at the Boston and London Marathons, to basketball players in the NBA Playoffs, to golfers at the US Open, PUMA athletes across disciplines will carry the SHOWTIME energy through the sport’s biggest moments of the year.

The PUMA SHOWTIME PACK featuring FUTURE, ULTRA, and KING will be available from 28 May at PUMA.com, PUMA Retail stores and Totalsports. Pricing: FUTURE 9 (R5699), ULTRA 6 (R6399) and KING 20 (R2099).