PUMA Inhale celebrates community with bold new drop
Breathing life into a Y2K-era design, the PUMA Inhale now arrives in a vivid fluorescent colourway, one of its most daring expressions to date. Fluid...
BIRKENSTOCK SPRING SUMMER 2025: Wander Freely
BIRKENSTOCK has unveiled its Spring/Summer 2025 collection. "An Ode to Wanderlust" is an invitation to journey. Inspired by the innate human desire to explore, this...
Amelia Gray Takes the PUMA Mostro Into the Night
Amelia Gray returns in chapter two of her campaign with PUMA, stepping into the spotlight with the Mostro, a silhouette built to disrupt, made to...
JJJJound Strips Back the PUMA Mostro
Delivering a masterclass in refined minimalism, PUMA and JJJJound reunite, introducing a new collection of PUMA Mostro created through the lens of the Montreal-based design...
Level Up Your Fit with the new PUMA x Squid Game Collection
PUMA introduces its second collection inspired by Netflix’s Squid Game, the secret, high-stakes contest at the heart of the award-winning series. Inspired by the exhilarating...
Carol Ofori turns heads at the 2025 Hollywoodbets Durban July
Award-winning broadcaster and media personality Carol Ofori brought glamour, storytelling, and South African pride to the fore at this year’s Hollywoodbets Durban July – stunning in three custom-designed looks that paid...
PUMA and Skepta Serve Frosted Heat with the New “White” Pack Drop
PUMA and Skepta return with their coldest drop yet, led by an all-white take on the Skope Forever. Skepta’s signature silhouette is reworked with translucent...
Rihanna and PUMA Give The Smurfs a Streetwear Spin
Rihanna welcomes you to the world of The Smurfs with a brand-new FENTY x PUMA collection inspired by the upcoming Smurfs film featuring Rihanna as...
PUMA and Salehe Bembury Unveil Biometric Beauty at Paris Fashion Week
Following the Mostro House takeover at Paris Fashion Week in January, PUMA returned to the French capital, this time to unveil a visionary collaboration with...
PUMA Taps Archive for New Low-Profile H-Street Sneaker
PUMA unveils the H-Street, a bold reimagining of its early 2000s track-and-field heritage, refreshed for 2025. Adapted from an archival running spike, the H-Street traces...