A$AP Rocky and PUMA Drop Capsule with Mostro Gabbia
A$AP Rocky and PUMA introduced their brand-new capsule collection of footwear, apparel, and accessories in New York City. The collection's campaign video, directed by Rocky,...
GALXBOY expands retail footprint with launch of flagship store in Sandton
South African streetwear powerhouse GALXBOY is proud to announce the grand opening of its newest and most prestigious retail space in Sandton, Johannesburg this Friday....
PUMA celebrates launch of H-Street with Rosé in Seoul
PUMA kicked off their immersive H-Street brand experience in Seoul, celebrating the upcoming launch of the new PUMA H-Street sneaker, with an exclusive VIP opening....
Rubicon unveils ethereal continuum collection at South African Fashion Week
Fashion season is upon us and Rubicon invites you to step into a realm where time is fluid, elegance is boundless, and African heritage dances...
PUMA unveils JER-SHE: A New Canvas for Women’s Self-Expression
In March, PUMA invites women to express themselves with the JER-SHE collection, offering a blank canvas for women to write their own story. JER-SHE embraces...
How to turn your passion for fashion into an unstoppable business
The fashion industry in South Africa is the largest on the continent, with an estimated value of R208.6 billion in 2023. The industry encompasses a...
PUMA RUNNING releases Raceday Innovation for PB chasers
PUMA has launched its elite Raceday Innovation running shoes for PB chasers. FAST-R NITRO™ Elite 2 is PUMA's ultimate race-day footwear with enhanced NITROFOAM™ ELITE...
adidas unveils new squat-proof Optime Collection, designed to train like an Olympian
Today, adidas Training introduces its new squat-proof apparel offering – SS25 adidas Optime – designed to help elevate confidence in the gym and beyond whilst...
Christall Kay Launches Signature Perfume ‘Falling by Christall Kay’
South Africa’s multifaceted talent, Christall Kay, is thrilled to unveil her signature fragrance, Falling by Christall Kay. This highly anticipated launch marks Christall’s first venture...
Step Into the Game with PUMA and Netflix’s Squid Game Collection
PUMA celebrates the debut of Netflix award winning series Squid Game, through a collaboration featuring apparel, footwear, and accessories, just in time for the show’s...